Still under masks about the possible destinations of the company, again Oi, one of the largest telecommunication operators in the country, again discusses its strategic plans not to end up failing, and the board member and coordinator of the transformation committee, Rodrigo Abreu , the presentation of the discussion agenda.
In a meeting with Anatel on Thursday, 08/29, advisors and technicians of the agency met to determine the future of the company, and return the monitoring of the same to Anatel itself.
In July of this year, Abreu was also called upon to establish and present a perspective for the organization, adopting a clear stance of caution regarding the company’s possible sale issues and also of immersion in the new technology segments planned for 2020, such as the formalization of 4G in the 700 MHz band and definitive entry for the other 5G frequencies. “Our plan is to maximize market capture with performance, but the good thing about the plan is that it preserves multiple options going forward. If you have a non-organic combination for value, it will definitely be considered,” says Abreu.
Rising in the market with an increase of about 23% following a signal of purchase intention by the CEO of American company AT&T, it is still complicated to speculate about Oi’s future in the Brazilian telephone spectrum. Whether it is keeping assets out of the organization’s strategy range or for more sensitive issues such as the one already mentioned supports selling it, it is clear from the intense discussions about the next steps to be taken and, similarly, , the close follow-up Anatel is having and its moderating position on the operator’s delicate recovery process.
The next day, Oi’s board chose Eurico as its new leader. Putting a 38-year-old veteran of the Telebrás system with no operational experience to untie an epic knot; Avoiding the bankruptcy of a recovering $ 64 billion debt company a year and a half ago. The collapse of which would affect more than 50 million users. Over the next 14 months, Eurico achieved the unlikely; He prevailed in a fight against Nelson Tanure, drew up a nearly unanimously approved recovery plan. And just got $ 4 billion for the company’s cash in the largest capital increase in the country.
Since its ill-fated marriage to Brasil Telecom, Oi was a business designed to break. The company’s core business (the fixed line) was eroded by mobile migration and WhatsApp. Dollar-denominated debt caused a structural imbalance and exploded with each currency crisis, undermining the company’s balance sheet. In addition, most of the time the company was controlled by a board whose chairmanship took turns Andrade Gutierrez, the Jereissati group and GP Investimentos. None had a strategic or operational telecom vision.